Proposal 2025-4 – Creation of a Social Media Committee 

Submitted by: BEL0011 (Brussels, Belgium) 

Issue: Motion for the creation of a committee to explore how to carry the ACA message forward through social media platforms. 

Background: The proposed committee, constituted of trusted servants who ideally possess experience in digital communication and social media activation. The proposed committee would be responsible for developing strategies and content to carry the ACA message forward in a manner which is mindful of ACA Traditions and rooted in a participatory, collaborative and community-driven approach. 

Resources/Implementation: During last ABC, presentation was made of the Traffic on these posts nevertheless traffic does not necessary mean impact. We have contacted WSO on this matter. Our feeling is that by creating this committee, this procedure and decisions would become more open to the fellowship and therefore more representative of our diversity and more participatory. Some of our ACA members might be professionals in this field, be community manager and have interesting input. 

WSO Analysis: Factors to Consider: At the 2024 ABC, the conference approved the following motion: To approve the use of social media as a public awareness and outreach tool by ACA WSO while adhering to the Traditions in its use. (ABC_2024_09). This motion was approved based on a report that the General 7 Manager presented at the 2024 ABC, following a trial period of using social media to carry the ACA message. The general manager is currently overseeing ACA social media efforts with the support of a paid social media consultant, who is also an ACA member with a strong understanding of the Traditions. They are consulting and collaborating with the Public Services Committee. Both the WSO trustees and staff recognize the importance of maintaining a consistent flow of content for an effective social media presence to carry the ACA message and have found that utilizing a paid professional has provided a reliable and consistent implementation. 

Reference Links:
Find References linked at the end of the proposal at the ‘clickable links to the Ballot’, at the Ballot Prep Committee webpage at acawso.org/bpc